Heimdall
ᛉᛏᚱᛋᚨᚺ
Heimdall
ASGARD MEDIA & PR AI

See everything.
Guard every ray of your brand.

The AI scout that never sleeps.

Track brand coverage across the web and turn it into deep PR analysis, automatically. From monitoring to crisis response, AI drives the whole workflow.

PRODUCT TOUR

From research to publication, all in one place

app.heimdall.ai
AI-guided topic research
🔍 Topic research

AI-guided topic research

Talk to Heimdall AI to work through the context of a topic. It asks questions to sharpen your angle and cites live news material as evidence.

CORE CAPABILITIES

Three core capabilities

Multi-source integration

EVERY CHANNEL, ONE FEED

PR sources are structured automatically, then deduplicated and clustered by topic, so coverage across the web sits in one view. News sites, social media, forums and blogs are all supported.

Sentiment intelligence

READ THE ROOM IN REAL TIME

LLM comprehension delivers precise sentiment classification and keyword-cloud visualisation. Watch the trend in brand coverage as it moves and catch crisis signals early.

AI PR drafting

FROM SIGNAL TO STATEMENT

Press releases, Q&As and social copy are drafted in your brand's voice. AI speeds up the whole path from monitoring to response, freeing your PR team for the creative work.

PROVEN IMPACT

Measured results

70%
Less time spent sorting topics
Automated classification of high-volume events cuts hours down to minutes
80%
Faster crisis response
AI drives every step from monitoring to finished copy
95%+
Monitoring accuracy
Smart noise filtering keeps the signals that actually matter in view

USE CASES

Built for every PR and media scenario

Daily brand monitoring, a sudden crisis, or coverage analysis after a major campaign — Heimdall helps you see the whole picture fast.

  • Brand crisis alerts and live monitoring
  • Competitor share of voice and market intelligence
  • Automated post-campaign PR impact reports
Live coverage dashboardLIVE
News media1,247 mentions
Positive sentiment 78%
Social media5,893 mentions
Positive sentiment 65%
Forums382 mentions
Positive sentiment 52%
HEIMDALL MCP SERVER

Deep integration with AI assistants
Let Claude read
your Heimdall data

Heimdall MCP Server is the official MCP integration package from Asgard AI. Through the Model Context Protocol you can query topics, articles, missions and publishing records straight from a Claude conversation, so your AI assistant understands the real state of your content.

26 MCP tools

Workspaces, articles, Avatars, missions and topics are all covered, so every core resource in Heimdall can be read.

Read-only by design

Every tool is read-only. No write API is exposed, so assistant access stays safe.

One command to integrate

Works with Claude Desktop and Claude Code. Once it is set up, you can work with Heimdall data directly inside an AI conversation.

Read the full docs

Install the MCP package with pip, or run it directly with uvx:

bash — pip install
pip install mcp-heimdall
bash — run with uvx
uvx --from mcp-heimdall mcp-heimdall
bash — set the API token
export HEIMDALL_API_TOKEN=your_bearer_token_here

asgard-ai-platform / mcp-heimdall

MIT License · Open Source

PRICING

Pay for what you use Nothing hidden

From NT$1,000 per account per month, plus flexible Credit-based usage. Every charge is transparent in real time and available in the console at any point.